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College Coach® Launches EssayExpress™ College Application Essay Review Service

[WATERTOWN, MA – November 29, 2011] College Coach®, a work/life solution offered by Bright Horizons Family Solutions®, today announced that it has launched EssayExpress™, a college application essay review service. EssayExpress is the newest college counseling service in the College Coach portfolio, joining Select, Premier, and Elite college counseling services. It was developed to help students specifically with the essay component of the college application process, which many students find difficult, particularly in light of new limitations on word counts implemented in 2011.

With EssayExpress, high school seniors can access College Coach’s team of former admissions officers from the nation’s top colleges and universities to review and critique their college admissions essays before the January 1 college application deadline. These experts know exactly what admissions officers are looking for, what pitfalls to avoid, and how an essay can make one applicant stand out from the rest. They will share expert guidance on topic selection, content development, grammar, spelling, and style, as well as their insider advice on the right approach for the targeted college or colleges. Last year, College Coach helped students get accepted to more than 400 different U.S. colleges and universities.

Patrick Donovan, General Manager of College Coach, said, “Colleges rate the essay as a more important acceptance criterion than extracurricular activities or recommendations. Having an essay that best represents your talents and strengths can be the crucial differentiator that helps you get into the college of your choice.”

The need for a well-written college essay is more paramount today than in the past. Today, more than 450 colleges and universities in the U.S. use the Common Application in their undergraduate student selection process. In 2011, the Common Application limited the college essay component to 250 - 500 words and prior to this change, there was no word limit. In today’s world, essays need to be concise, yet still showcase the student’s unique voice.

The EssayExpress package includes:

  • Questionnaire to provide context for target colleges and academic and extracurricular strengths
  • Written critique by a team consisting of former admissions officers
  • Up to five reviews/revisions (additional revisions at an added cost)
  • Guaranteed turnaround within three days from date of submission
  • 24-hour turnaround available for an additional fee

For more information about EssayExpress, please visit: http://www.getintocollege.com/app/content/essays/

College Coach® (www.getintocollege.com) is the leading provider of college advisory services to high school students and their families in the U.S. Founded in 1998; it became part of the Bright Horizons suite of work/life solutions in 2006. Today, College Coach assists thousands of families each year through corporate-sponsored relationships and private advising. More than 75 organizations offer College Coach to their employees as a way to retain talent and enhance productivity during a stressful and time-consuming endeavor -- the ongoing education of their children.

Media Contact:

Liz Kennedy
857.294.9861
elizabeth.kennedy@brighthorizons.com

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