Radical Listening - The Secret to Benefits that Get ROI

Female employee providing feedback on her benefits

We love it when our Bright Horizons presenters make an impression.

And blogger and consultant Laurie Ruettimann had a lot of great things to say about our own Kristin Henderson, whose recent presentation at the Human Capital Institute – on radical listening – showed how we used a scientific approach to transform 401k usage in our house.

The Science of Benefits ROI

Our 401k program was an important employee incentive (huge for teacher retention), not to mention a financial wellness benefit. But it was hovering around 20% usage. 

“With no data, you might assume the 401(k) plan wasn’t advertised enough,” explained Laurie. “Or maybe it was too hard to sign up.” 

But as Kristin showed, we had the data – more specifically, answers from our employees that gave us hard facts to act upon. 

“Through the act of radical listening — and analysis of both experience (X) and operational (O) data,” wrote Laurie, “Bright Horizons found that only 33% of employees were confident of their ability to create a household budget and only 23% believed in their ability to create a financial plan.

Forget about retirement, she wrote. “Most employees needed help with primary financial literacy.”

Indeed.

A few carefully constructed financial wellness programs later, and 401k usage is on the rise. Booyah. 

How Are Your Benefits Working? 

The same approach works for education programs, dependent care, engagement – HR across the board. Kristin will be writing more about it soon.

“Almost 70% of people who intend to stay in their job for the next two years say their company listens and responds to feedback,” points out Laurie. “And employees who say their company responds to their feedback ‘extremely well’ are 5x more likely to stay in their roles than even those who say they respond moderately well.”

Listening. Data. Response programs.

Works every time.

Read Laurie’s whole article, here.

Written by: Lisa Oppenheimer

August 13, 2019

About the Author

Lisa Oppenheimer at Bright Horizons

As Director, Brand Storytelling at Bright Horizons, Lisa writes “from the trenches” about the real life challenges of people in today’s workplaces: from the tensions of being a working mother, to working with millennials in the digital age, and everything in between. With a career ranging from freelance to full-time, Lisa brings a diverse employment background to her perspective.