Today, attracting and retaining talent comes with a whole new set of standards. Traditional benefits packages are not enough to win and keep the most qualified employees. People want more than healthcare and financial incentives—they want an employer who gives them the work-life balance they need to be successful in their job, and at home.

One of the best examples is on-site child care. Employees say they feel it’s a game changer in improving their quality of life, overall. It builds a sense of loyalty for their employer, knowing that the company cares about not just their employees, but their families, too.

It can mean the difference between job hunting and staying with one employer. When they know their child is well cared-for, engaged, and learning, the employee has peace of mind that would be hard to replace elsewhere.

Hear from real working parents on the value of working for a company who puts them—and their families—first.