Concordia-St. Paul Lowers Tuition by 20% for 2027-28 School Year

September 14, 2026 – In a Fox9 KMSP segment and article about how one Twin Cities university, Concordia University St. Paul, is lowering tuition to attract new students, Michelle Smolley, Education Finance Director at Bright Horizons shares insights on the topic.

Sticker shock is real: Many universities try to soften the blow with merit scholarships, but experts say the listed price alone is enough to push families away before they even apply. Michelle Smolley of Bright Horizons calls it "sticker shock price" and says things have gotten out of hand.

"Now we're getting to a point where tuition is just becoming too high and the discounting is becoming too high," said Smolley.

Read the full article here.