The ROI of Building Education Benefits with Purpose, Part 2

September 9, 2026 – In an Employee Benefits article about how employers can strengthen engagement, retention, and talent development by aligning education benefits with workforce needs, EdAssist by Bright Horizons client Synchrony's SVP of Total Rewards, discusses how the company's education strategy supports employee growth while delivering measurable business value.

Following employee feedback asking for tuition assistance rather than reimbursement, Synchrony partnered with learning company EdAssist by Bright Horizons and, for U.S. employees, began covering up to $24,000 per year toward bachelor’s and master’s degrees that relate to a company role — such as technology, business and management — as well as nursing, teaching and skilled trades.

Read the full article here.