The child care challenge for working parentsFinding affordable, high-quality child care is a challenge for many working parents, especially new mothers as they return to work. The cost and frustration of managing child care often cause parents to give up their jobs entirely. This dilemma is creating a shortage of valuable workers and hurting companies’ efforts to support female leadership.
A growing number of women today are delaying motherhood until their 30s, which means new responsibilities at home are colliding with the increased demands of high-level jobs. Even though women account for almost 60% of college graduates, at age 32 they are seriously under-represented in management positions, despite 92% of expectant mothers reporting they plan to be as committed to their work as they were before having a baby. And women aren’t the only ones impacted - the average age of dads is rising as well, especially for those with college degrees. The single-earner, male-breadwinner model is outdated, and fathers are almost as likely as mothers to experience difficulty balancing work and home life.
Losing veteran talent is expensive for companies, with the process of replacing workers costing up to four times the salary of upper-level hires. Because employees in this stage of their career want employers that will support their personal and professional ambitions, companies have an opportunity to differentiate from competitors with benefits like corporate child care, helping to retain and recruit the most qualified individuals.
Corporate child care with Bright Horizons
Bright Horizons has been helping employers develop and manage corporate child care centers for more than 30 years. With an unparalleled depth of knowledge and resources, we help create custom onsite daycare solutions that address employees’ needs for affordable, high-quality care.
We offer two types of service for employers looking to implement corporate child care at their company:
- Center Development: With a comprehensive development process, we can help design your center from start to finish, customizing every aspect to match the culture and demands of your workplace. It begins with an in-depth needs analysis and a demand assessment based on employee demographics, with utilization projections and detailed budget modeling. We have developed hundreds of centers for companies throughout the country, and we can provide an extensive catalog that showcases our industry-leading design and programming.
- Center Management: Our knowledgeable, experienced operations team can handle the licensing, payroll, human resources, employee benefits, and everything else it takes to manage your child care center. With strict compliance with local, state, and federal regulations and an innovative curriculum and educational approach, our team will run a child care program your employees can trust - and that lets you stay focused on your business.
Additional workforce development programs from Bright Horizons include:
- Back-up care: We offer convenient, last-minute care that employees can coordinate with a simple phone call in case of emergencies or sudden schedule changes. With our back-up care advantage, you can minimize the absenteeism and loss of productivity often caused by unpredictable circumstances.
- Elder care: We provide a range of resources for employees caring for aging relatives. With many workers sandwiched between caring for young children and aging parents, elder care benefits play a valuable role in helping to maintain a productive workforce.
Advantages of corporate child care for employers
Child care benefits eliminate a great source of stress and distraction in workers’ lives, enabling them to turn in their best performances. Implementing corporate child care helps new or soon-to-be parents make more ambitious career decisions and allows employers to retain the talent required to move the business forward.
With superior corporate child care from Bright Horizons, you can:
- Enhance productivity by enabling employees to stay focused, meet job expectations, and take on new responsibilities.
- Retain your most valuable employees by offering meaningful benefits that they prefer over alternative jobs that provide a higher salary.
- Recruit skilled job candidates who gravitate to employers with onsite daycare.
- Foster a supportive community where employees enjoy a sense of well-being and job satisfaction.
Custom child care centers
At Bright Horizons, we believe your corporate child care center should match the culture of your workplace. That’s why we create customized centers your employees can rely on to meet their unique scheduling needs.
Examples of custom child care centers include:
- Universities with centers that cater to the varied child care schedules and needs of students, faculty, and staff.
- Hospitals with extended-hours centers to accommodate the long shifts and unusual hours of their personnel.
- Law firms with options for full-time, part-time, back-up, and school-age care to accommodate the diverse needs of their employees.
- Healthcare companies that implement sick care so employees can still come to work when their children are too ill to attend regular care.
- Science and technology employers that enable parents to lead STEM activities in the classroom.