Target the Latest to Back-Up its Frontlines!

In-home back-up care provider taking care of an infant

The news is out – Target is the latest to expand benefits to frontlines! 

“Target Corp. announced new and extended employee benefits Monday,” wrote the Minneapolis/St. Paul Business Journal, “including expanded paid family leave and greater ‘backup care’ offerings for unexpected child and elder-care needs.” The move makes Target the latest to join top employers like The Home Depot and T-Mobile (both Bright Horizons clients) in expanding sought-after perks beyond the home office to all employees. 

The trend makes sense. Frontlines have families and employers (desperately) need frontlines – especially with all those “help wanted” signs everywhere. “Target's announcement,” says the newspaper, “comes amid a low unemployment rate that has compelled some retailers to increase wages and benefits to attract and retain employees.” It also fits with a poll of hourly workers, showing more than three quarters needed work-life balance to be satisfied with the job.

Need more? 

“Backup care is one of the most-requested benefits by workers,” writes the Business Journal, “and it has particular value for hourly employees, whose work schedules change often.” Employees can use their back-up care at a child care center, or in the home. 

“Our team members are at the heart of Target’s success,” writes the Target benefits blog, “so supporting what’s near and dear to their hearts—their families—is of the utmost importance.”

We couldn’t agree more, Target – and we’re honored to have your backs. 


Bright Horizons
About the Author
Bright Horizons
Bright Horizons
In 1986, our founders saw that child care was an enormous obstacle for working parents. On-site centers became one way we responded to help employees – and organizations -- work better. Today we offer child care, elder care, and help for education and careers -- tools used by more than 1,000 of the world’s top employers and that power many of the world's best brands
In-home back-up care provider taking care of an infant

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