Blue Cross Blue Shield of North Carolina

Bright Horizons


Blue Cross Blue Shield of North Carolina (BCBSNC) was looking for a way to better support its employees’ educational goals and to ensure that the path employees were taking was also benefiting the organization. In addition, the organization was struggling with a cumbersome manual system and realized the value in bringing greater automation and visibility to its tuition reimbursement processes.


Applying best practices gained from working with dozens of Fortune 500 companies, EdAssist restructured and automated the entire tuition assistance program in a way that connected with BCBSNC’s business goals. In addition, through EdAssist’s comprehensive tuition assistance program, BCBSNC gained access to personalized education advising for all employees, as well as tuition reductions at 220 accredited institutions.

As part of this process, EdAssist advisors helped BCBSNC standardize processes and deploy a new tuition reimbursement system to process all requests. The new system provides in-depth insight into what employees’ education preferences are, how efficiently they’re spending money, and how well employees’ choices are aligning with industry and business needs.


  • Realized significant savings through EdAssist policy compliance and tuition discounts.
  • Gained visibility into key metrics.
  • Eliminated the need to manually administer 50 - 60 reimbursements a day.

Facts and Figures:

Industry: Health insurance

Total employees: 4,000

Bright Horizons
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