As Vice President, Educational Consulting, College Coach, Elizabeth Heaton leads Bright Horizons Education & College Advising's strategic marketing efforts and is responsible for partnerships and new product development. She also oversees manages both the retail sales team and a team of . expert advistors. Elizabeth began her admissions career at the University of Pennsylvania, where she chaired university selection committees, evaluated potential athletic recruits as one of the school’s athletics liaisons, and oversaw the university’s portfolio of admissions publications. She holds a Bachelor of Arts degree in English from Cornell University and is a member of the National Association of College Admissions Counseling.