The Latest in HR Strategies: the Race for Frontline Employees is On!
HR Strategies for Frontlines: Dependent Care as the Next FrontierNo surprise that attempts to appeal to frontlines are rising above mere salary. What started with regular announcements about tuition assistance and career development has morphed into daily proclamations about frontline-focused 401ks, discounts, and back-up care and benefits to help employees take care of their families. And dependent care is the next frontier:
- Employees at Apple are eligible for up to 10 days of back-up care per calendar year.
- Home Depot offers up to 10 days of back-up care per calendar year.
The Race to Engage FrontlinesSuch news follows multiple employers stepping up to engage frontlines with education and career opportunities. And those initiatives are already having a clear impact, with one of our clients dropping call-center turnover considerably below the 43% national average, and another increasing retention by almost 8%. Family benefits as an HR strategy marks the natural next step. And the rationale is unmistakable. As the Bureau of Labor Statistic's Peter Saleh told Business Insider, "You've got an environment where, really, the economy is strong. People are trading up into better jobs. There aren't as many employees or capable employees to do the jobs these companies need."
What's clear is that some of the nation's most coveted employers are raising the bar. And in the ultra-competitive quest for people, where the employees go to the best benefits, the question employers need to ask themselves isn't whether to energize benefits...but which competitors will be doing so next?