In today’s competitive talent market, top hires are making employment decisions based not just on jobs, but on employer brands. Their choices extend beyond company products to organizational culture and the employees’ perceived ability to effectively manage their work and personal lives. It’s not surprising that benefits are emerging as a pivotal piece of an employer’s value proposition.

Download the report to learn how progressive employers are finding out what will appeal to their target employee, how their approaches could impact competition for hires, and why you should be taking note.