What would you say to CEOS who might be on the fence about offering child care? 

That was the question posed by NBC News reporter Morgan Radford to tech CEO Chris Gibson in a recently aired report. 

His answer? 

“Well,” said Chris, leader of biotech innovator Recursion, a company that offers an onsite Bright Horizons child care center to its employees, “We’re going to be able to hire their talent.”

The challenge is real. As the Great Resignation rolls on, working parents – all 27 million of them, many in pivotal, mid-career roles – are making decisions about jobs based on how they fit with families. No wonder, said the November news story, “A record number of employers are offering child care benefits.” 

“The experts that we spoke to said that this trend isn’t just impacting the knowledge economy or tech workers,” reported Morgan, “but it’s also impacting retailers and manufacturers.”

How do parents feel? 

“Employers really have an opportunity,” said a working mom from Podium, another Utah tech employer offering a Bright Horizons on-site center, “to show that they care about their employees more than just as a worker, but care about their whole family.”

“If you want to build an incredible, successful company, in the kind of knowledge-economy future,” concluded the Recursion CEO, “you have to take care of your people. This is going to be the norm.

Watch the whole story, here.