Attract and Retain Millennials in the Workforce
The Dream Company research has identified specific attributes that make up a Dream Company, and just as importantly, the organizational payoffs of becoming one. But how do those results differ when we cut the data by generation? And can we gain insights into how to attract and retain Millennials?
The answer is a definitive: Yes!
What Today's Millennial Employees Dream AboutIt may come as a surprise to some, but the very things that attract Millennials to dream companies are the same elements that appeal to older generations. A third of the more than 4,000 people who participated in the study were Millennials, and their responses matched those from other generations.
All generations shared the belief that a Dream Company has three key elements, specifically they:
- Care about employee well-being
- Provide learning and development opportunities
- Promote work-life balance
What Tomorrow's Employees are Looking ForThese findings match data from the National Society of High School Scholars (NSHSS), a 2015 study of more than 18,000 high school and college students in which respondents were asked what factors were important to them in choosing an employer.
- Almost three-quarters of students (72%) in the NSHSS study said they valued an organization that treated employees fairly.
- Employees in the Dream Company study said employers showed that respect through productive meetings, effective communication, and supervisors who gave fair appraisals of work and stood behind employees when needed.
- Millennials from the NSHSS study valued the ability to gain skills to advance their career (90%) far more than international experience, working on a team, or travel.
- The majority of Dream Company respondents, including Millennials, said their employer's investment in their career development (75%) was critical on its own, but also made them confident they'd be able to achieve long-term career goals with the company (74%).
- Young people in the NSHSS study rated flexible work hours/schedule and benefits as more important than base salary. More than half of young people in the NSHSS study said they wanted an employer that provides work/life balance (68%).
- Millennials currently in Dream Companies said their organizations care about work-life balance and provide them the ability to achieve it through the freedom to attend personal or family events. They specifically called out supportive benefits including flexible work arrangements, child care, and elder care as elements that created conditions for success.
That means that by following the template, employers end up with a workplace everybody dreams about.
How to Become a Dream Company
Find out why becoming a Dream Company is important and how to become one.
August 1, 2020