Bright Horizons is the official seller of Jumpstart's Read for the Record 2010 book, The Snowy Day by Ezra Jack Keats. The classic book is being sold through Bright Horizons' Growing Readers Program which is devoted to introducing great books to children and their families and to inspiring a love of reading that lasts a lifetime.

Growing Readers Online has established a direct link to Amazon.com, making it easy to purchase this year's book and participate on October 7. Bright Horizons will donate all its proceeds from sales of The Snowy Day to Jumpstart's efforts to ensure that every child in America enters school ready to succeed.